Establecimiento de estrategias de acción para la internacionalizaciòn del sector florícola hacia mercados competitivos y rentables.

Abstract

This research work refers to the establishment of strategies that can be applied in the floricultural sector to strengthen its exports and significantly increase sales and profitability levels, its study is based on data from entities such as the Ministry of Foreign Trade and market research emerging for the analyzed product, here it is important to highlight the marketing tool that companies must apply in all their context, since it allows to considerably increase their aspirations to reach economic horizons in the short or long term if it is applied and executed in a way effective; The general objective proposed is to design international marketing strategies that promote the growth of sales of floricultural companies through the use of social networks. The specific objective is to promote the use of social networks as a marketing mechanism in companies, object of study.