Análisis de la calidad intrínseca de los productos de la empresa Palmaplast y proponer mecanismos de comunicación al cliente.

Abstract

This case raises the objective of implementing in its processes the most suitable means of communication to share information and interact with its clients, from the Palmaplast company, from the city of Machala involved in the elaboration and development of data, natural plastic covers - banana, Quality digital flexo labels and clises. The theme indicates in analyzing the intrinsic quality of polyethylene-based products and proposing mechanisms for customer communication. In order to obtain information, the qualitative technique was carried out, through the interview instrument where a questionnaire was prepared, and applied to experts such as the head of production and operation, in addition to obtaining information from their clients. The results obtained determined the following aspects its star product was known, to analyze the intrinsic quality of a specific product, which currently does not handle the ISO standard, but always try to be better have a wide range of customers and meet all the processes to provide products of total quality, there are disagreements on the part of its customers in the communication. The company does not use media, one of the communication mechanisms according to the iso standard is the implementation of digital platforms that Palmaplast uses that guarantees the effectiveness of the web portal and email processes, the relationship between the client and the company is considered one of the most positive means that guarantee organizational success, fairs and exhibitions are also held to publicize the properties of each product.