Modelo de negocio para ofrecer el servicio de mantenimiento de computadoras a domicilio en el cantón Machala.

Abstract

The main objective of this research project is to generate a business model based on the Business Model Canvas, which considers nine fundamental aspects when establishing or proposing a business idea, these key points are: first establish the segment of Clients in which the offer is going to be concentrated, as a second aspect, consider the relationship with the client through which a communication and appropriate treatment mechanism may be available when offering the products and services, the third aspect focuses on the proposal of value as a central part of the business model with which it is intended to differentiate from the competition and build customer loyalty, causing a positive impact by capturing the attention of potential customers, in the fourth aspect the marketing channels with customers are considered, through which products or services arrive from the company to the final consumer, the fifth aspect considers the sources of income that will be generated by the sale of products or services for the sustainability of the business, in the sixth aspect, the key activities that must be carried out for the proper functioning of the business are considered, since without these they may not the value proposition could be generated, the seventh aspect is the key resources that must be counted for the company to operate and meet the needs of the client, the eighth point to consider are the key partners with which the company will have to staying at the forefront and being competitive when offering its products or services in the established market segment, as a ninth and final point, the cost structure is considered, which consists in knowing precisely and timely disbursements that the company must face to sell your products or provide your services. As an important part in the development of this entrepreneurship project, to counter the insufficient supply of home computer maintenance service in the Machala canton, a market study was carried out, in which 400 people were surveyed in the Paseo Shopping and Zoila Ugarte Park, two sectors with the largest influx in the city, the survey consisted of eight questions and an optional space for comments, aimed at knowing if the proposed service was necessary and interesting, if they were willing to hire and pay for the service, the frequency with which they would be willing to hire the service and what they considered most important when hiring the home computer maintenance service. At the end of the processing of the responses obtained in the surveys, it was confirmed that there is an unsatisfied demand that is waiting to hire the home computer maintenance service. With the results obtained from the tabulation of the surveys and with data obtained from other considerations, the corresponding technical, financial, operational, environmental and social feasibility studies could be prepared, which determined the viability and feasibility of the project.