Estrategias para medir la calidad de servicio de la empresa Tv Oro en la ciudad de Machala.

Abstract

This paper aims to analyze what would be the ideal strategies for the company Tv Oro to improve the quality of service in the city of Machala, in the same way its specific objectives are to select a model to determine the quality of the company's service, measure the quality of service through the Servial model and develop service marketing strategies to improve the irregularities that the company may present in its service. In this sense, for the present case study the methodology was carried out under a quantitative approach, with the research technique such as surveys directed to Tv Oro clients, this method was found to measure the tangible and intangible aspects of the company and any need that customers may have according to the survey used.