Análisis FODA de la Universidad Técnica de Machala.

Abstract

The report presents a qualitative approach, for which use was made of interviews that were applied to the different executives of the Institution, such as rector, academic vice-chancellor, administrative vice-chancellor, director of DNA (Directorate of Leveling and Admission), teachers and students, for thus know the internal and external forces involved in the Technical University of Machala, which favor or affect the Unit. For its study, one of the strategic planning analysis tools was used, such as the SWOT Matrix, which allows a situational analysis of the organization, where strengths and weaknesses (internal forces) are detailed; Opportunities and threats presented or traversed by it. The Technical University of Machala is an Institution of Public Higher Education and unique in the province of El Oro, in 2016 the Council for Evaluation, Accreditation and Quality Assurance of Higher Education (CEAACES) certified that according to the parameters established quality, is within the category B, has a high participation of teachers with degrees of PHD (doctorate), teachers research groups, own magazine called “CUMBRES” and is working hard to provide quality education, but there are factors that prevent reaching reach with the vision and mission proposed by the University, one of these factors are the state regulations that change with frequency, insecurity, limited financial capacity, among others., for which they have proposed a proposal to counter them.