Estrategias de marketing relacional, dirigidas a los clientes del gimnasio Xtreme Fitness.

Abstract

The objective of this research is to determine loyalty strategies suitable for retaining and maintaining current clients of the Xtreme Fitness Center belonging to the City of Machala. For the study, a descriptive methodology is implemented, a sample of 126 people is evaluated, and the questionnaire is processed to the users. The research results determined the majority of people who come to this Gym do so periodically, male child and are within the age range of 21 to 25 years. The strategies that users mostly prefer are discount coupons, and it is also known that people prefer to venture into other training disciplines such as boxing, users show through the survey that the improvements that the company must make is to enable The best way for the instructors, likewise, pointed out the services that can implement their body care program.