Los planes de compensación como factor de deserción en empresas de network marketing.

Abstract

This work aims to investigate the incidence of compensation plans in Network marketing business, considering its current popularity among young target. It’s necessary to know compensation plans offered by those recognized organizations well, in order to provide relevant information to possible Network business participants. Network Marketing allow a straight distribution channel, nevertheless, its main deal is no focused-on product characteristics, but it considers the capability of its members to increase their own networks. Therefore, it expects to obtain the information form people who had gotten involved in network marketing organizations either current or not. It’s been used interviews as main tool, they had allowed to validate the people perception form both perspectives (associated and unassociated members). The recollection data allowed to figure out, in first place the recruitment process that experiences a member who gets involved in network marketing. Also, it was recognized the trajectory of participants, concluding with the compensation plan that offers the mentioned business, standing out, that those unassociated members were evaluated with an additional variable, taken as desertion.