Análisis de las estrategias comunicacionales internas y externas de la empresa Mi Comisariato de la ciudad de Machala.

Abstract

As a research project, it is to analyze the internal and external communication strategies of the Mi Comisariato Company in the city of Machala. Business communication is the essential part of every organization, which involves both the internal and external public, its good handling allows to obtain an advantage before its competitors, facilitating the achievement of its goals and adaptation to changes that occur in the environment. The strategic communication has as fundamental task to manage in an integral way the identity of the company, for the fulfillment of the objectives that the organizations wish to achieve. The present study seeks to identify the communication strategies of the company My Commissariat through qualitative and quantitative approach methods, with the purpose of proposing the correct strategies, for the same they were based on primary sources, for the collection of information they implemented tools such as interviews directed to the internal client and survey directed to the external client. The alternatives for the improvement of the internal and external communication of the Mi Comisariato Company is based on strategies that involve more members of the organization and the dissemination of the activities and services offered by the company to its external public.