Análisis de la teoría del ciclo de vida de productos/servicios en centros de entretenimiento de la ciudad de Machala.

Abstract

The objective of the study is to assess whether the life cycle of a product is applicable to night entertainment centers (bars / discos) in the city of Machala. The qualitative descriptive methodology was used based on the collection of information through secondary sources. The semi-structured interview application seeks to identify the strategies and experiences of nightly entertainment centers, the position in which they are based on the PLC analysis. The results show that it is possible to apply the analysis of the life cycle in bars and discos considering that, each stage handles indicators taking into account sales and time in the market. Innovation, quality of service and customer service are strategies that keep nightlife businesses in the state of maturity. Along the same lines, those that do not have work motivation are destined to the cycle of decline losing market share, positioning and loss of customers.