Plan de negocios para la exportación de nuggets de camarón de la empresa Promaoro Sa hacia el mercado de Italia.

Abstract

Business development frames at this time an important relationship with the internationalization of companies, thus its prestigious brand is known in the most demanding markets, that is why in the present business plan it establishes a descriptive study about the guidelines that they showed the suitable aptitudes to penetrate a market in a country of the European Union, specifically in Italy, they modified in an industrialization model where we raised the degree of export of products processed in increasing percentages. A business plan developed correctly, directs the appropriate route to expand to new markets and promote International Trade, this requires by the constitution of new programs and processes in the economic activity exercised, the Shrimp Nuggets being a product of the food industry It is attractive to the international market denoting the quality attributed by the different raw materials that exist in our region and the positive impact they have on a global level. The demanding Italian market to which this project is focused, maintains a high suitability index, that is why in each of the following chapters different criteria are elaborated based on the market analysis, technical analysis or analysis of variables that affect economic and commercial reach, so it is essential to approach the affected business relationships.