Plan de negocios para fabricación de ropa con materiales reciclados en la Empresa Oro Bordados, de la ciudad de Machala.

Abstract

The main objective of the case study is to analyze a business plan for the manufacture of clothing based on recycled materials, by determining demand, for implementation in the Oro Bordados company, in the city of Machala. Through the descriptive method, the technique will be applied based on a survey that was directed to 100 potential clients, these results were analyzed and interpreted, as well as 11 scientific investigations, 2 books and 1 official page were identified. Vision, mission, values, objectives, strategies, SWOT matrix, marketing analysis and financial analysis were developed. Also the survey is the technique applied to obtain results which determines to conclude that the company has stability within the market, so if you decide to venture into innovation in the line of products with recycled materials, points in favor since it would be the only one company that would be dedicated to the manufacture of these garments, it was possible to establish the ideal demand method for this company is of qualitative aspect and it was possible to analyze the behavior of the consumer against the new business proposal, since it is of a creative nature and above all it seeks to offer products in high quality. In short, the project is feasible.