La cultura de planificación estratégica en hoteles y restaurantes de Machala.

Abstract

The present research addresses one of the most important issues within the business field relating to culture to develop strategic planning in commercial organizations that allows them a more rigorous and effective control of their resources, this practice allows you to evaluate the management of personnel who are at the head of operations at the end of an economic period or at the end of a defined schedule, its application allowed to know its weaknesses that merit a type of solution and on the other hand its successes in order to strengthen them; In another context, it was also possible to know their existing threats and opportunities, a fundamental basis for establishing the pertinent strategies by their administrators and achieving the economic horizon desired by their investors; The chosen sector responds to the need for knowledge about the reality of these companies that are very common in the environment and that contribute to the advancement and progress of their environment through the generation of jobs, revitalization of the economy, circulation of money and taxes for the state; in its relevant part there is classified literature on strategy, strategic planning, decision making among others, which supports the conduct of the survey, as a technique for the collection of first-hand information, which once tabulated and analyzed allows to provide appropriate conclusions about the work done and that allows to know a little more about this important sector of the local economy.