Las herramientas tecnológicas e internet: influencia en las actividades comunicacionales de las empresas.

Abstract

Technological tools and the internet are considered key elements for the development of organizations, they are used in different areas and activities, one of them are communication activities which facilitate the management of adequate information throughout the company. In this sense, an analysis of the technological resources and tools of the internet in the organizational communication was carried out, to determine which of these are necessary in the optimization of business processes, by means of a methodology of documentary and descriptive character a bibliographic review and a analysis of the information collected, which allowed identifying the different technological tools and internet capacity that a company in the industrial sector has; As a result, a table was developed that allowed clarifying the resources that the company usually uses to communicate with customers and suppliers, among them web portals, social networks (WhatsApp, Facebook, Instagram and Twitter) and mobile telephony, considering them acceptable, but not necessarily optimal when establishing adequate communication. It is concluded, then, that to facilitate communication with customers and suppliers, it is necessary to implement tools aimed at providing competitive advantages, and that they are combined with the resources available to the organization, in order to improve business functionality.