Estudio de factibilidad para la creación de una empresa productora y comercializadora de harina de zapallo en Machala

Abstract

Ecuador, being a purely agricultural country, is seen in the task of taking advantage of the great diversity of products of high nutritional value, among them is the pumpkin, considered a good source of human food with potentialities for the development of functional foods, characterized by providing a high fiber content that can improve gastrointestinal functioning, It is for this reason that the present titling work focuses on the development of a food supplement from pumpkin, the proposal is raised to develop a flour based on pumpkin pulp, intended for the population of the city of Machala, for it has been raised as a general objective "Determine the economic feasibility that has the creation of a company producing and marketing flour made from pumpkin pulp, in the city of Machala, in the province of El Oro", and as specific objectives "To determine the desired characteristics of the product, for the final consumer, by means of the realization of the market study, in the same way to develop an engineering of the project to establish technical aspects of production and commercialization of pumpkin flour, and finally to carry out the financial analysis through the elaboration of the cash flow and financial indicators that allow the verification of the economic viability of the project, reason why a field investigation was used directed to the flour consumers, the tool used was the survey, and the random sample with variables of descriptive statistics, with which the demand was determined, and supply, to obtain the size of the sample a population of 283 was used was used.The results obtained were tabulated through a database elaborated in Excel and analyzed through the statistical program SPSS version 24, based on the results obtained graphs were elaborated for interpretation, the demand for pumpkin flour is in the middle and upper-middle social class, men and women with ages ranging from 15 to 64 years, inhabitants of urban and rural parishes in the city of Machala, and whose eating habits are the consumption of healthy products in the form of flour, and who also like to try something different and nutritious, the questions of the survey were carried out in order to quantify the consumption of flour by people in the city of Machala, with the result that 88% of the population consumes some type of flour, 84% would like to consume pumpkin flour, in a presentation of 250 gr and would pay the value of USD $1.10 ctvs., the project requires a total investment of $164,473.67 of which $49,342.10 corresponds to own resource to invest which represents 30% of the investment, and $115,131.57 corresponds to bank credit which is 70% granted by the National Financial Corporation, the internal rate of return (IRR) is 29% higher than the 12% rate and the net present value (NPV) of $211.895.88 positive, whose balance is beneficial for the project, recovering the investment in a period of 4 years and 5 months approximately, these results reflect the feasibility of the investment of the companies to produce and commercialize pumpkin flour.