Análisis de la agenda mediática y estereotipos de género en los medios impresos correo, el nacional y opinión.

Abstract

Both in our province and worldwide, women are still listed as being inferior to men. However, this has been a constant struggle throughout history. The limitations are clear and notorious when a woman decides to occupy an unusual position as police, military, fireman, president, etc. Inequality at the time of receiving a salary and other factors, have remained in force. It is true that today, there are campaigns that are organized in order to break stereotypes, marches where women's rights are demanded and countless things that are tried to be applied in society. However, women are still part of weak sex, as an object, housewife and all the characteristics that are still given to them today. The media is the main platform where women's rights are violated. In the printed newspapers, the headlines are very yellowish, for obtaining greater sales or advertising causing morbidity in the readers. However, there are also spaces where women are protagonists in a positive way. This is why this research is carried out, which allows categorizing the position that women occupy in the media agenda and what role the stereotypes are fulfilling within it. In this work the agenda setting and gender stereotypes are analyzed through the qualitative, quantitative and bibliographic method to identify the involvement of women in the headlines, as it is visible in the newspapers Correo, El Nacional and Opinion, these being the means of printed communication with greater circulation within the province. As well as the application of interviews with the editorial staff of the three orenses newspapers, Correo, El Nacional and Opinion to be able to contrast the information obtained from the respective analyzes. It is important to mention that for the data collection of the agenda setting, a file was used with which the space given to women in the daily journalistic notes was analyzed. This also analyzed the notes that star women according to the sections, journalistic genres, number of pages, amount of news. Subsequently, the theme and sub-topic spaces were added to the main matrix, where a classification of the news is made and they are placed accordingly. The themes of the journalistic notes consist of six classifications, while the subtopics of forty-six. Thus also the stereotypes sections were applied, where they are classified as follows: reinforce stereotypes, challenge stereotypes and do not reinforce or challenge stereotypes. In addition to the general classification of stereotypes and counter stereotypes that were evidenced in this study. This is how the process was carried out for this analysis. In the results obtained, the reality of today is revealed, about the woman in the spaces of the written press where she is present, demonstrating that despite the time elapsed and the constant struggle to break feminine stereotypes, they are still present and The media do not intend to work on them to counteract them.