Narrativa transmedia: con sabor a cacao para la parroquia progreso

Abstract

The present work tries to revalue the cocoa of the parish Progreso as a patrimonial element using the transmedia narrative as a theory. Taking as an example of everything that the province of El Oro has within its cultural background, it was chosen to tell a story based on the cocoa sector mentioned above from different platforms such as Facebook, Instagram and Youtube, then move it to the radio and then take it to the offline world in a sensory experience, cover different narrative universes with the same theme, leaving the consumer of such content to have the power over its beginning or end without influencing the understanding of what is being exposed. As orenses they have always been recognized by the diversity of products that frequent the export to other continents and the cocoa is one of the main ones by the multiple derivatives in which it can become, as for example the chocolate that is produced in Europe but in reality it is orense cocoa; starting from that social imaginary and the patrimonial investigations carried out during the race, the Progreso parish was visited with the objective to file sensations, customs and to be witnesses of how so impregnated they take to this fruit in its inhabitants and even, in legends, festivities and other cultural elements. Underneath all the cultural potential is the factor that, as in many cases, the external knowledge of the quality of our products is very little than it deserves, therefore, through this research work is intended not only to publicize the fine aroma cocoa, its derivatives and grafts of this locality, but, to look for and represent the hidden meaning behind the economic part and the memories of who grew up drying the gold nugget on the outskirts of their homes, the emblem that can be an element for this population and the possibility of sharing these experiences with the world, therefore, it is optimal to carry out the collection of information, to generate content and distribute it strategically. For this purpose, interviews are used with communication professionals who have worked with the same theory in subsequent or current projects, followed by academic research in similar works within the background and antecedents of the variables, and then by a popular interview with the inhabitants of the selected population because there is no better way to know a place than by conversing with its people. However, starting from the research, development, and publication stage, it initiates the debate about how effective transmedia narrative is when it comes to supporting, enhancing, or revaluing tangible or intangible cultural heritage, how audiences react to content, deciphering that there is no better way to tell a story to an audience than to introduce it either by thinking of the products as 360° images offering a virtual reality of the place visited, radio capsules where there is a balance between the formality of a medium with the simplicity of someone who tells you a story, and even involving a larger population through the accessibility of what is spoken, the cocoa and its derivatives, taking Orotopía as the protagonist, which goes from being a project to become an adventurous woman eager to discover what the land where she was born offers, projecting this brand to a character and creating another brand that identifies itself as one more phase of the tireless mission of safeguarding Orense's cultural heritage.