Narrativa transmedia la magia del tren

Abstract

The transmedia narrative is a resource that is currently making its way into different fields of communication, its horizons in the present project "The Magic of the Train" are included in the scope of the dissemination of cultural heritage of the province of El Oro. The need for research is based on the survey of information of the project "Orotopía", the same that evidences the ignorance of the population about the historical milestone of the railroad within the territory of Orense by the insufficient existence of communicational products in this subject. According to Zink, E. and Cornelis, S. "The responsibility for conservation is not only state, but also civil society must be involved, because the importance of heritage is in its legacy, since material and immaterial objects receive and transmit the cultural heritage" (p. 376). In order to carry out this research, observation methods were used, review of documents on the history of heritage and transmedia narrative, interviews with experts on narrative about how this explosion of new platforms that integrate and transform the transmission of information has been. This implies a radical transformation in the way fiction is received, with the reader becoming the protagonist at times, or author at others, thanks to interactivity. Therefore, the experience of reception becomes richer and more plural, deeper and more complete. (López, A.; Encabo, E.; Jerez, I. 2011). Based on this, a proposal is generated on how to present the railway cultural heritage through the application of story telling and its subsequent measurement through the interaction of the public, comments, visualizations in the diffusion of the contents. According to Scolari (2017), the terminology of Transmedia NT Narratives was introduced by Henry Jenkins in an article published in Technology Review in 2003, in which he stated that <we have entered a new era of media convergence that makes inevitable the flow of content through multiple channels>>. The use of these platforms by many companies has led to an increase in the number of statistical actions in the accounts to facilitate the issue of tracking the responses, interactions and comments of the followers they have. In this sense, it has been possible to validate the fact that digital scenarios are currently the most used by the population to maintain communication with their peers and be informed of the situations that occur in society. The final part is the increased interest on the part of the local media and the university in generating spaces for the dissemination of intercultural, heritage, cultural content that strengthen the identity of the people; likewise, they see it as an opportunity to generate local wealth at the social, economic, and productive levels, just as the arrival of the railway in its time did in this same territory.