Reportaje audiovisual para visibilizar el freestyle en la ciudad de Machala

Abstract

Audiovisual resources are one of the most effective ways to generate impact on the audience because they can contain a high degree of emotional load, this leads to reflection and questioning in those who receive and / or appreciate the audiovisual product. The report is considered one of the most complete journalistic genres, this is due to the investigative process that is carried out for its preparation, not only shows a fact, but also deepens giving a broader and more detailed view of the information. According to Vidal J. and Téllez A. the audiovisuals “allow subjective interpretation through the use of montage, shots and all kinds of resources that make it possible to capture reality from the reality lived, felt and perceived” (p565). Who performs the audiovisual work is involved in the process to understand and thus structure the plot line with which the story or event will be told to a certain audience. The sum of the story line, sequence of images, sound resources results in the effectiveness of an audiovisual product, in this case the report that accompanied by a journalistic investigation and adequate verification of sources of information will lead to the understanding of the public that will receive the product audiovisual. Freestyle is a practice inherent to urban culture, it is linked to the concept of appropriation of spaces within the environment that the individual develops, that is to say the city and this in turn goes hand in hand with the communicative process, since as mentioned Reguillo (1995) quoted from Cuesta O. and Meléndez S. (2017) “the city contains multiple identities, since it implies different relations with the territory, both real and symbolic, which results in social practices” (p208). The author emphasizes that there are 3 lines where communication intervenes in the city, territorial belonging and the exchange of meanings, the way in which the media intervene in the individual's daily relationship and the link of urban space with groups or movements social. The present investigation was oriented to the elaboration of a communicational product to make freestyle visible in the city of Machala, which arises from the need to give spaces to groups that do not have such a presence in the public imaginary, either due to the lack of dissemination of the media or ignorance of the population. After applying the methodological process, it was found that the Machalean citizens mostly ignore the background of freestyle and tend to associate it with concepts such as gangs and drugs. After a series of interviews with experts in communication and audiovisual producers it was determined that the ideal product to achieve the correct visibility of freestyle in Machala is through a report, which had the support and theoretical contrast of freestylers, experts in Psychology and Language and Literature. The product was disseminated through Facebook - YouTube and socialized in a focus group where the results obtained were favorable since they recognized that freestyle is a discipline that requires preparation and has nothing to do with the concepts mentioned above (drugs - gangs).