Mirada crítica a la historicidad del rol de la mujer en la sociedad y su estereotipo

Abstract

Art dynamics allow us to create possibilities or strategies to reach the public with conventional forms or, quite the opposite. Just as art history has shown us that artistic evolution went hand in hand with social and technological changes, we believe it is necessary today that the local art field must follow this line, although it is not a law, art Local does not present mostly changes since it is still on in a modernist line where conventional forms are maintained and where the lack of wanting, has made us think that it cannot be proposed from another dynamic. Against this, the Object Art, which is the technical resource in the present artistic research, raises the question of consumerism strategically implemented by capitalism through advertising. Through Object Art, it allows us to redirect an object through intervention whose purpose is to show how individuals have been affected by the mass media that brutally through messages has changed our way of life by depriving ourselves of particularities and resemble the international man, that is, being of the mass culture. The publicity that comes to us every day seeks to sell us products almost many of them unnecessary for our life and yet they create us as priorities such as beauty products whose purpose is to resemble certain stereotypes, hence it has become a problem to think that the figure of women is not correct if it does not adhere to international standards. Beauty is an abstract concept that lies in the imaginary of the collective with which we adopt since reason is an element of judgment in each human being and this varies according to where we belong, that is why we think that beauty is The same for everyone is a misconception. Hence, it is important to address this concept because the rules that govern our imagination come from the West where beauty standards are already established. When referring to this aspect, we understand that beauty contests have an end, beauty products, artifacts, syrups, girdles, pills, oils, creams seek a purpose, the massification and the objectification of women that consolidate each mostly. The depression of wanting to achieve the stereotyped form has led women or transvestites to look for artisanal alternatives or unethical medical services that have caused death in patients who only wanted to resemble a stereotype seen in a magazine or television. Undoubtedly, this research that results in the artistic proposal gives the possibility of expanding to other fields since we understand it is not a value judgment but a position towards realities and that is symbolically represented through Object Art and which uses as the main element an object manufactured with a single purpose but that for this research serves to metaphorize a reality about consumerism that has made us guests of mass culture.