Propuesta de producto comunicacional que reposiciona la imagen de la carrera de comunicación social frente a estudiantes de secundaria

Abstract

This project forms the last part of the titling work process that is aimed at creating a product that helps reposition the image of the social communication career in third-year high school students of the fiscal educational units of the province of El Gold. The research was carried out through bibliographic review, in articles of scientific journals and books of the UTMACH library, in turn I use the qualitative method with interviews to professional in communication and quantitative method through surveys of secondary school students; The methodology yielded valuable results, in other words it was possible to identify the social imaginary that young people have about the communication and communicators career. Stereotypes and prejudices were also known through the past experiences of the interviewees, in addition to determining the appropriate product for this project. From the above, it is proposed to develop a communication campaign that allows interaction between secondary students and university students in the execution of the different roles that the social communicator plays in the workplace.