Investigación de mercado previo a la creación de un gimnasio en la ciudad de Machala.

Abstract

The present work shows an investigation prior to the creation of a gym in the city of Machala, the philosophy of the gym is low cost which consists of offering a service at a low price and of good quality, the objective is to analyze the demand, the tastes and preferences of the inhabitants of the city of Machala, taking as reference secondary sources to determine the type of sampling, sample size, tools to collect data among others. The methodology used is quantitative, the data were obtained by conducting surveys aimed at the economically active population of the city. The results show that there is a good acceptance on the part of the potential clients to this new gym philosophy, for which the execution of the project is recommended.