Percepción del turista sobre el servicio de alimentos y bebidas. Sitio, playa Bajo Alto, cantón El Guabo, El Oro.

Abstract

The perception of the tourist is directly connected to the quality of service provided by the tourism service providers, consequently it also leads to an increase or improvement in the quality lives of the population inside the sector, and in the same way that the area becomes a potential tourist destination for thousands of national and foreign tourists. This article has the objective of Diagnosticate the degree of satisfaction of the customer for the purveyance of food and drink service in the Bajoalto beach. The methodological tactic in the research, was a survey made in linkert scale that was applied to the economically active population of the province El Oro. The results undoubtedly allowed to recognize the Bajoalto beach, as an attractive recognized destination due to every weekend hundreds of tourists go to the beach for different recreation. In the Bajoalto site the traditional gastronomic restaurants face new establishments that arrive and have a greater quantity and variety of gastronomic products. Therefore, the service and the perception tourists have about this attraction are considered of great importance for the economy of the sector.