Desempeño financiero de una exportadora de banano de la ciudad de Machala: rentabilidad y apalancamiento combinado.

Abstract

This degree work focuses on analyzing the financial situation of the banana exporting company Ginafruit S.A. 2017-2018 period, whose main economic activity is the wholesale of bananas, established since 2004. The company to date has significant growth exporting the largest amount of banana boxes every year, due to investments in its infrastructure. However, financially, the company does not register adequate control regarding the different risks and returns of each of its operations. The purpose of the present investigation is to determine the profitability and the levels of leverage, operational, financial and total, of the company Ginafruit SA, by analyzing the financial reasons applicable to the financial statements 2017-2018 period, to evaluate the performance of the company in relation to investment in assets and equity. Profitability has been measured, due to three variables that measure the growth of the company, the first the profit margin based on its sales, second the operating profit after deducting all costs and expenses, and third the net profit for the year , deducting from sales all costs and expenses, including interest, taxes and dividends of preferred shares. The economy in the country has never maintained a definite trend, it has always been high and low. Every day companies face barriers that hinder the development of their activity. Ginafruit S.A. It is a company that intends to maintain its prestige in national and international territory, in a productive and competitive market status in banana exports and for this reason its interest in knowing its financial structure and leverage level, referring to its sales volumes they are sufficient to cover the costs and expenses of the operation of the company, and why there are variations regarding the result of the year in terms of profit and loss. According to the variables proposed, this work applies to research modalities; Quantitative and qualitative. Quantitative, regarding the numerical, management of financial statements, formulas of financial indicators and types of leverage. Qualitative method concerning the analysis and interpretation of each result. The study methodology is empirical research, financial information data is found on the website of the Superintendence of Companies, the interview technique was used to collect and confirm data from the mentioned periods. During the development of the research, financial management concepts, analysis methodologies, vertical analysis, horizontal analysis, financial indicators, risk, profitability, and other concepts that will guide each of the processes and results are presented. The evaluation of financial indicators regarding the profitability of the company demonstrates that the company has decreased its performance by comparing the different benefits obtained in relation to income or investment in assets and equity, necessary at the time of measurement the efficiency of the administration of the company, in terms of adequate control of costs and expenses, in order to convert sales into profits.