Creación de una aplicación móvil que permita la búsqueda de un sitio o servicio por etiquetas.

Abstract

Entrepreneurship is an engine for innovation, competitiveness and economic growth, for this, people need to be encouraged to start and start their business (Nevado, Gallardo, & Carvalho, 2017). It was necessary to carry out a market study with which I help to obtain necessary information on the use of mobile applications and the impact that the creation of a new app that helps both users and companies in the provinces of El Oro and Guayas Mobile applications or mobile technologies are a clear example in which ICTs have expanded massively and are maintained as indispensable tools for well-being and development among people, companies and institutions. (Díaz, Ucán, Aguileta, & Toscano, 2016). So making a mobile application that helps improve the productivity of companies, large or small, is well seen by the people who were surveyed. When a person plans to make a trip, many questions arise and it is necessary to obtain references of the place where you want to go, the creation of an application that allows you to search for a site or service with the keywords or tags, would facilitate the arrival of the user to your destination. Searching for a product or service and getting in touch with your provider is what many people look for and need. According to (Froment, García, & Bohórquez, 2017) as cited in (Salas & Salas, 2019) Social networks are the new technological tools that allow users to communicate and interact with each other; This will allow the advertising to be carried out by this digital medium to reach more places, in less time and at less costs, facilitating and saving resources of the company, obtaining better results and covering more national territory. It has been determined that the creation of the company BulQui and its mobile application, is feasible in the technical field after the realization and analysis of the optimal location of the company, financial after performing the analyzes of the IRR, NPV and Cost / Benefit which give The approval and starting point to start and social after analyzing that it will favor many people either user or client, Ecuadorian families giving work and facilitating the search for a site or service of their choice. It will have a competitive advantage over the rest of existing mobile applications, because these applications only focus on one type of market; BulQui plans to cover absolutely every type of market and even professional or non-professional services, providing information. In the city where the research was conducted there is a high field where mobile applications can be carried out, and at the same time it is not a city where there are many apps that facilitate citizens to reach or find something of their preference. Therefore, the objective was to develop an application for mobile devices using wireless technologies that generate an improvement in productivity for companies.