Análisis de la utilización de las redes sociales en empresas ecuatorianas con propósito del marketing digital.

Abstract

The present research is quantitative, focusing on the search for primary data. The main objective is to analyze the alternative use of social networks by Ecuadorian companies to position themselves in the market. Tools such as: Facebook, Twitter and YouTube were considered to proceed with an evaluation of the resources used by Chevrolet, Banco del Pichincha, Tuenti and how social networks have influenced the strengthening of the brand. Therefore, the promotional aspects are evaluated where advertising spots were considered, the aspect of customer service is also studied through direct messages and the use of video capsules with the presence of media characters to influence the consumer. The data revealed that despite being companies with different activities, the use they use of social networks is similar, seeking the same advertising objective but with different types of tactics highlighting the importance and benefits that the product or service provides, arriving in a way Effective to your customers