Estudio de mercado en la compra o alquiler de equipo caminero para una empresa.

Abstract

This work has the relevance of conducting a market research for the company "CM", whose job is to design and implement civil works in the fields of roads, homes, bridges or lend machinery and equipment to construction professionals. The corporate entity Cristhian Mosquera (CM) aims to appear in the SERCOP (National Public Works Contracting Service); with the purpose of participating in smaller projects or bidding to grow and encourage socio-economic development in the province of El Oro. The company has evaluated the alternatives for the purchase of machinery in the city of Machala, with a capital of USD 14,000; the pragmatic method is applied combining technical criteria with practical market assessments to measure the economic profitability of each of the purchase options, calculate its feasibility based on the net present value (NPV) and (Internal Rate of Return) and infer the term Optimum of the project for its execution in the year 2019. In addition, the notions imposed by the CFN when simulating the investment loan are considered.