Plan de marketing de servicios para el restaurante como en casa en la ciudad de Machala para el año 2019.

Abstract

In the city of Machala, the local gastronomy is booming, due to the modernization and proper management of public administrators that has been favorable for different food franchises of different types to enter into competition. For this reason the restaurants of the town have taken the initiative to train in the subject of service and customer service to provide excellent service and stand out in the market, this research through the quantitative method and with the technique of specific sampling and in addition to scientific appointments, the appropriate service marketing model will be known, such as: the service triangle model and the service model that is intended to be implemented in the restaurant As at Home, One of the two models that allows the company systematically and coherently organize the physical and human space to create a positive perception. During the development of the research, the criteria of the different authors who in due time provided the theories about service marketing and how to implement them in the companies will be taken into account, in the specific case of the restaurant at home these theories They allowed to adapt the service model for the correct handling of clients, both in the attention, organization, environment, so that the first impression is correct from the moment they entered the establishment until the exit, being satisfied with the attention and service provided