Análisis de estrategias de marketing bancario del Banco Del Pacifico utilizadas en los últimos 3 años.

Abstract

The proposed research aims to deeply analyze the Marketing strategies, specifically the marketing bank of the Pacific Bank, modifications in the last three years, the general analysis of the three years, focus on the determination of necessary information on strategy analysis, for making decisions to improve or change them within the entity's plan. To achieve the objective of the research, implement a cross-sectional research design, analyze what is the information collected in a given time with a quantitative and qualitative approach. The object of study for the analysis of Banking Marketing strategies is descriptive, which has allowed detailing each of them according to their actions by sections, knowing in full the amount of strategies established within the last three years. The techniques used for this research were research aimed at the digital field and focus group to the Bank's external environment, in addition to secondary data. The results obtained from the research, obtained a knowledge of the strategies Digital Marketing, Relational Marketing, Marketing Mix, Marketing Management are used, as keys for customer satisfaction, according to the Bank marketing implemented by the Pacific Bank, by What is established establishes necessary information, so that the Bank can analyze the modification or withdrawal of not very necessary strategies.