Diseño de estrategias de marketing digital para diario “opinión” durante el último trimestre del 2019 en la ciudad de Machala.

Abstract

The purpose of this research work is to raise awareness of the importance of digital media within today's companies, since the technological development of the 21st century (TIC´S) has evolved the way of advertising being more impressive in social networks such as Facebook, Twitter, Instagram, YouTube and Websites since these are used by millions of people daily as a means of communication, entertainment, leisure, advertising, among other activities. Then, it is convenient to know the importance of applying these digital strategies and the particular case of written media will be dealt with in terms of the online advertising that they handle but referring to the Daily Opinion of the city of Machala. The results obtained along the way based on research as an interview and brief analysis determined that the company does not efficiently apply Social Media, although they are aware that it is necessary and vital for the new forms of virtual virtual communication, so It allows us to propose new digital strategies that help improve the presence and reach in social networks in order to generate more interaction between current, potential clients and the general public in order to generate a brand positioning in the digital world.