Plan estratégico de gestión del centro de salud Teniente Hugo Ortiz de la ciudad de Santa Rosa.

Abstract

This research work deals with the development of a strategic planning model for the Teniente Hugo Ortiz health center that provides medical service in the city of Santa Rosa, the main objective is to develop a strategic management planning through essential matrices for the decision-making process and be able to direct the company. Strategic planning is a key piece because it serves as a guide to achieve the objectives that companies raise and be able to succeed in the market. The methodology used in the research is bibliographic based on information from scientific articles, data collection through interviews with the medical staff of the health center, review of strategic plans of public hospitals and health centers in Ecuador. This research has the competitive advantage of being used as an example for future similar works of strategic planning in the area of health. The result is to find a suitable model for the health center by establishing the mission, vision, values, objectives and important strategies with which they help to improve both the Teniente Hugo Ortiz health center internally and externally and to be able to provide a service with quality and warmth meeting the needs of all the inhabitants that live there.