Medición de la calidad del servicio en el hotel San Francisco en la ciudad de Machala en el año 2019.

Abstract

The purpose of this argument is to determine the quality of service provided by the Hotel San Francisco and its specific objectives are to establish the service quality models, analyze the quality of the hotel service through the SERVQUAL model to measure the quality of service and develop service marketing strategies to improve service deficiencies considering the appropriate ones to improve the quality of the hotel service, for this purpose two qualitative and quantitative research methodologies were used among these interviews and surveys that were applied to the boss, employees and clients In the facilities of the same, these methods were used to measure some tangible and intangible aspects of the company, where the deficient or necessary attributes were taken into account as a need that guests may have or access at the hotel according to the survey dadaist.