Campaña de emailing para promocionar el paquete turístico Panamá solo ciudad en el mes de julio del 2019.

Abstract

The tourist area employs various information technologies, especially in travel agencies. Which conduct electronic business through different distribution channels, which should highlight the use of emailing. The current investigation was aimed at conducting an emailing campaign on the Panama solo ciudad tourist package. For which a descriptive analytical methodology of the components was used both in the previous process and during the development. Subsequently, a quantitative approach was used to evaluate the results obtained. Which allowed to unveil the main guidelines to take into account for its implementation, from; obtaining mail for the database; the selection of an ideal platform according to the campaign guidelines, according to the benefits of each mass mail server; and at the end the metrics were established, which allowed the calculation of each of the rates, from the rebound rates to the conversions.