Cultura de planificación estratégica en las pequeñas empresas de venta de calzado en el cantón Pasaje.

Abstract

This research work has focused on analyzing the culture of strategic planning in small businesses that offer footwear located in the Pasaje canton, where we proceeded to identify companies that do not have a strategic plan carrying out their activities without objective or proposed goal what prevents them from growth and organizational development. The general objective established allowed to investigate the culture of strategic planning in small companies selling footwear through field research, knowing the causes for which they do not have a strategic plan. The methods used in this project gave us two useful variables that allowed us as a researcher to follow a continuous process. Among the instruments used, the quantitative deductive method served as support for the research guide and finally fulfilled the objectives set. In the results it was identified that despite the lack of implementation of some measure of growth, these businesses carry out their activities empirically improving the productivity of the company. This project concluded that companies do not have a strategic plan due to the lack of training in the implementation and development of economic projects, in addition, good customer service is a fundamental strategy that allows consumer loyalty to stay in the market .