Análisis del conocimiento que tienen las empresas comerciales sobre el proceso del desarrollo organizacional en la ciudad de Machala.

Abstract

In the present investigation a study based on the knowledge of the processes of the organizational development applied to the commercial companies of the city of Machala was elaborated, for the execution of the case focused mainly on companies defined as medium and small, to obtain data He conducted interviews with the managers of the companies in which certain times of these incoming and known companies are determined the processes of organizational development. Through the collection of the data, an analysis was carried out in which it was possible to determine that medium-sized companies are well structured and defined so that managers are at the forefront of new models or organizational methods while in small businesses it was determined that were not well structured, so they were unaware of the issues discussed, under this context it was proposed to train small business managers so that they know the benefits of applying organizational development, another factor implemented is the restructuring of the organization in the which established the mission, vision, objectives, also the development of manuals of functions and processes in order for organizations to create a competitive advantage compared to similar companies and be prepared to grow and compete in large markets.