Estrategias de organización y comercialización para incrementar las ventas en la distribuidora de muebles para oficina Medina ciudad de Machala.

Abstract

At present, relational marketing has been one of the main sources that serve organizations to maximize their income, through customer loyalty, therefore it is a matter that benefits both the consumer and the provider, creating favorable relationships that allow to be sold in the market. The organizations through the changes that have been presented in a competitive market have conceived to determine as their main resource and the most important to the user, that is why each company is in need of determining specialists in the field, but more either allocate resources so that the needs of the users can be identified in order to provide them with products or services that exceed their expectations, a satisfied user is a new world of possibilities for the organization because it becomes a spokesperson for the message of our company, giving testimony favorable quality of service provided by the organization. The inconveniences that may arise that affect the perception of the marketing of the organization must be handled by professionals who monitor the user and verify the level of satisfaction not only of the product but also of the service provided. In the development of this research work, the reality of how the perception of a public company responsible for providing the service of cleaning and solid waste collection and relationship marketing will be revealed through research concepts and techniques.