Estrategias de diferenciación aplicada por el grupo JPG en sus negocios.

Abstract

This research aims to implement differentiation strategies in companies, which is used to offer a product or service similar to that of another company in the market, which distinguishes certain characteristics that make the customer perceive it as unique and that That is why he is willing to pay a high value to acquire, the methodology used is descriptive, it helps to obtain knowledge based on the strategy, in such a way that the differentiation allows us to give a high added value to our company. This research results in the good perception of the client by preferring and acquiring our goods and service, permanently adapting to the constant changes within the market which allows him to deliver a positive message about our company. In conclusion JP group is always based on creating value towards the consumer, in such a way to meet their needs and expectations, with which they must constantly innovate to establish a competitive difference of a product or service that has an added value that the consumer is willing to pay for it, so that the value that the company has been giving for more than three decades is not lost.