Desarrollar un modelo de gestión con el balanced score card en la distribuidora “RIOPLASTIC” en la ciudad de Santa Rosa.

Abstract

This research is part of the titling process to obtain the degree of Commercial Engineering with a mention in Business Administration; The general objective was to design a management model with the BSC in the RIOPLASTICO distributor in Santa Rosa. The research methodology was descriptive in nature, beginning with an exploratory investigation for the discovery of the problem, the unstructured direct observation, the documentary review and the record of findings were used as research techniques; The study was carried out in four phases, beginning with the exploration, diagnosis, design of the BSC and the development of dynamic actions for its application. The results obtained described RIOPLASTICO as a company well aimed at its management but deficient in the application of techniques to support decision making, so it has been necessary to use the BSC to implement evaluation indicators in each perspective. It has been concluded that the BSC management tool is simple to apply and adapt in SMEs like the one studied, therefore its repercussions on the commercialization of products will allow it to improve, grow in the market and achieve the goals set; Therefore, it has also been necessary to increase the organizational culture with training for workers, so that they can provide due importance.