Análisis de la factibilidad de un proyecto frente a la inversión empírica: estudio de mercado.

Abstract

An investment project can be the start of a new business, make modifications to the production processes or change its technology, market a new product, among many others, but how do you know if it is convenient to conduct a business? The feasibility of projects involves carrying out a series of studies in an orderly and systematized manner, which allow evaluating whether or not to invest resources in the investment of a project. In our environment there are many companies that have invested without any planning, and this has led many to success as well as failure. Through the research analysis it was found that there is a large number of companies closed for undertaking an empirically undertaking, which before starting it was feasible and profitable according to their criteria, unfortunately they lack higher studies, which they facilitate technical knowledge and have launched from the beginning a feasibility study that would give them the result to start their business with solid foundations. But it should be emphasized that some microentrepreneurs clandestinely, without any intention of highlighting their name or making their type of business thrive, keep operating with new products below the rope.