E-market y su apología en la adquisición de productos para el cantón Santa Rosa.

Abstract

This case explains that the application of technological advances in business in recent years have been potential creators of competitive advantage, especially when society adapts so easily to changes. The restaurants of Puerto Jelí, parish of the Santa Rosa canton are considered leaders in their gastronomy, but through a qualitative approach the flaws in the application of the Tics were evidenced, so it was considered to determine the advantages of the use of the e-market, among which the scope in the market, customer loyalty and brand reinforcement were highlighted. The results showed a high level in customer service, infrastructure and innovation and a low level in the adoption of Tics and administration of their social networks, the main limitations are lack of knowledge and fear; Given this problem, a relationship was found between the variables consumption and use of the platform. Therefore, it was necessary to increase the use of technology through proposals in order to improve the performance of restaurants and generate greater demand for their products.