Análisis comparativo de la misión en los bancos de la ciudad de Machala.

Abstract

To understand the mission of the 12 Banks studied it is necessary to prepare a comparative analysis of the mission through a field investigation that identifies the degree of similarity and difference that exists in the Banks of the City of Machala. For this, a bibliographic review of the mission of each bank was carried out with the prior authorization and permission of the heads of agencies. The methodology used is a qualitative approach using the elementary properties of the mission, for which the inductive-analytical research method was used where an exploration was performed and each mission was examined was descriptive-explanatory because it allowed us to know the similarity and difference regarding the mission of each of the Banks studied. The first finding was that Banco Pichincha and General Rumiñahui demonstrated that they have a certain type of similarity with respect to their Mission, with three elementary properties of the mission that are: focused, differentiated and extended. Likewise, the second finding was that Banco Guayaquil showed that there is a difference with respect to the mission of the other Banks, because it only has two elementary properties that are: differentiated and brief. The results obtained show that the mission of some Banks in the city of Machala has similarities and differences, which is why the investigation of this case was very helpful in demonstrating and responding to the problems of the case.