Identificación y análisis de estrategias del área de relaciones públicas para mejorar la imagen institucional de la empresa aguas Machala.

Abstract

Public relations established an emerging function of the process of changes in today's world, to be successful you have to establish a contact between different audiences to create a space in which they feel a taste. In the institutions they are essential for a good functioning and to maintain good relations among its public. Public relations in both public and private companies are quantitative and organized management functions that companies or organizations use to maintain sympathy, understanding the different communication channels that are linked to customers. “Aguas Machala” is a public company in the city of Machala, manages the drinking water and sewerage service of the Machala Canton since August 3, 2015. The main objective of the research is to identify and analyze the strategies of the public relations area to improve the institutional image of the company Aguas Machala. Using as a methodology the bibliographic research based on scientific articles and as a research technique to the interview which is addressed to the officers and users of the company