Análisis del entorno para la comercialización de deditos congelados y precocinados de pescado bajo especificaciones de empresa sea light.

Abstract

The marketing environment for non-oil products in Ecuador is very wide due to the certified quality they have during their evaluation in the ports of embarkation (departure) and landing (final destination), as well as the prices are competitive that have an advantage over International competition. The main objective of the research was based on an analysis of the environment for the commercialization of frozen and pre-cooked fish fingers under the specifications of the company SEA DELIGHT that consolidates a competitive market worldwide; likewise, specific objectives were identified to identify the established policies so that they establish solid commercial relations; and, determine operating costs under the specifications of the company SEA DELIGHT in relation to the product destined for export. The methodology used to achieve objectives was based on a descriptive investigation with a mixed approach that was developed based on the study of information obtained from reliable sources and government pages that regulate the export process in Ecuador; likewise, an analysis of export costs of the product under study was performed. The results obtained from the investigative process were verified compliance with the stated objectives based on the degree of feasibility in the commercialization of frozen and precooked fish fingers. In addition, it was concluded that it is feasible to market frozen and pre-cooked fish fingers under the specifications of the company SEA DELIGHT.