Plan de negocios para exportar chocolate en barra hacia el mercado de Francia.

Abstract

The present research work is based on the elaboration of a business plan for the export of chocolate tablets from Ecuador to the French market where the sale will start in Paris, it is believed that an adequate deployment through a geographical area that has high tourism, as is the case in this country, since France presents a highly attractive position for the consumption of chocolate, that is why it is shown as a reliable market It should be taken into account that planning for companies in general, we highlight the role it plays in business organizations immersed in international trade, in export and import activities. The objective of this work is associated with export, therefore, we focus on the export business plan as a tool to trace the internationalization route of companies. By developing a good business plan, the company will be strengthened in the commercial and export field. The development of the business plan leads to the study of the market to be exported chocolate tablets, information on supply and demand, the characteristics of the product and the requirements that must be met in order to have no problems and of this way to enter the French market. In the same way through this work the necessary specifications for the logistics of the export of the product are made known.