Análisis del uso del comercio electrónico en el ecuador mediante datos comparativos y su influencia en el mercado local.

Abstract

Currently, electronic commerce has evolved exponentially due to the use of technologies that make it easier for users to interact through electronic devices to get to know the different advantages that online commerce offers. In recent times, electronic commerce has become a way of doing business more quickly and comfortably because consumers use smartphones and laptops and can do them from the comfort of their home. This work has been developed with the purpose of analyzing the evolution of electronic commerce in Ecuador through statistical data obtained through primary and secondary sources to determine its influence in the local market, to obtain as a result the most appropriate store for sell a product through the different online channels in Ecuador, which will allow us to choose the different tools that are necessary to make an electronic commerce suitable for the determination of good practices for its execution, resulting in an online platform indicated to sell the product in a virtual way based on the collection of data on the behavior of different consumers of all social, economic and personal types through experiences they had when making purchases online, all this obtained in various statistical sources recognized in the country during the last years.