Planificación para el fortalecimiento de la actividad turística en el cantón Chilla provincia de El Oro.

Abstract

The Chilla canton is located in the upper part of the El Oro Province, has natural and cultural attractions of the tourism system analysis allowed to understand in a synthesized manner the supply and demand of the canton; It can be said that the objective of this research is to design a scheme of tourism planning in the Chilla canton from the diagnosis of the tourism system in the area in order to develop strategies for the tourist activities of the area in this way, through analysis FODA established the strengths and weaknesses of the area, in order thus to establish strategic plans associated with the improvement of tourist activities in the territory, applying a qualitative methodology, of This way managed to understand and analyze the virtues of each one of the attractions of the canton and through the visit insitu using MINTUR ranking sheets, using zoning as a key factor you consider.