Las preferencias de estudiantes de la UTMACH y su incidencia en la oferta turística de la provincia de El Oro.

Abstract

The purpose of this degree work is to analyze the preferences of the students of the Technical University of Machala through a market research that determines the characteristics in the tourist offer of the Province of El Oro. The research methodology is of the quantitative approach type inductive deductive method with an explanatory descriptive scope. Surveys with closed questions and Likert scale type will be used as an instrument having as measurement variables the preferences of the students and the tourist offer from which they departed to determine the degree of students traveling and that showed interest and knowledge about the tourist offer and the characteristics of the tourist service, in which positive results were obtained since most of the students have made trips within the Province and are interested in several aspects of tourism wanting improvements to be made for a better development and enjoyment of resources natural.