Analizar la satisfacción de los usuarios de la empresa Integral Plus Cia. Ltda. de la ciudad de Machala.

Abstract

When studying customer satisfaction, the quality of the services offered that inspire the company to remain in the market with a different commercial tactic is projected.For this reason, quality management systems are implemented to ensure that the requirements that are met are met. The customer perceives. The company to facilitate excellent quality is inevitable to evaluate important aspects; in fact, the method used is the descriptive one, because it allows to have a support through bibliographic research; inductive-deductive since techniques such as the survey that will determine trends and preferences of an exploratory quantitative nature that attempt to measure the degree of customer satisfaction can be applied. This paper aims to analyze the degree of customer satisfaction, through the application of appropriate tools that help implement actions to improve the provision of services of the company, in order to propose the improvement in the quality of the services that align expectations and provide what the customer really wants; Likewise, if customer satisfaction gets immediate answers, it will be beneficial for the company.