La evaluación financiera y su importancia en la toma de decisiones de inversión.

Abstract

This research analyzes the importance of financial evaluation. Which is considered as the theoretical exercise from which it is expected to identify, assess and compare the costs and benefits that are associated with certain project alternatives and whose main purpose is to help determine the most convenient. Individuals and companies seek to make better investment decisions, considering the satisfaction of their needs. Therefore, financial evaluation allows a better perspective on the investment or project analyzed. The general objective of this work is to: Determine the importance of financial evaluation and its relevance in making decisions about investment projects. The specific objectives are: a) to determine the importance of the financial evaluation; c) identify the necessary tools for financial evaluation; d) determine the best investment project. The methodology corresponds to a descriptive and bibliographic investigation, because the facts are analyzed as they are presented and it is biliographic because the information was extracted from various sources that allowed the development of the case study. The results obtained show that the best investment options are in the investment portfolio of financial institutions, where the return on investment is 41.90%, being the best option for the investor.