La investigación exploratoria para identificar las determinantes que los pasajeros toman en consideración al elegir una línea aérea.

Abstract

Currently, the airline industry seeks to offer services that meet the needs of users; being essential to know the tastes, preferences and demands of the market this allows the airline to identify attributes or factors and through these provide a better service to users, today there are several types of research with which we can obtain relevant information for the The improvement of the airlines, for this reason the present investigation tries to analyze how the exploratory investigation allows to identify the determinants that the passengers take into consideration when choosing Delta Air Line as their preferred airline, the results of the exploratory research are focused on the profile of the passenger and the environment, thus giving a clear view on the behavior of passengers when choosing a commercial airline.