Análisis del mensaje emocional del spot bicicleta del ex presidente de Ecuador Rafael Correa.

Abstract

ANALYSIS OF THE EMOTIONAL MESSAGE OF THE "BICYCLE" SPOT OF THE FORMER PRESIDENT OF ECUADOR RAFAEL CORREA In this research, the emotional analysis of the spot "Bicicleta" of the former president of Ecuador, Rafael Correa, was made, which was made for the elections of February 17, 2013. In this investigation you can see the emotions that the spot emits. Rafael strap with this spot marked a before and after in what means the use of the story in a political spot.

In the place you can see a fierce, persevering person who loves his country who will not like the past, who will overcome any obstacle so that his people live with dignity, expressing that he is passing through and what he is going to leave is your advertising you can see a passive person with a strong personality but that transmits youth and experience which was the message of his beginnings when he was running for president.

The use of the point "Bicycle" was a good application very good in the audiovisual products that launched in the campaign of 2013, for its high emotional content, attention and emotion in more than one, this can be given thanks to the surveys Qualitative questions The answers to the question are the answers to the question, the answers to the question, the answers to the question, the answers to the question. The opponents in the Alianza País party never thought that someone better known as a political reference was going to be a stone in his shoe; When the voting day came, there was a lot of uncertainty on the part of the Ecuadorians, such as: Who will be our new president? What will happen to Ecuador? Will we come out of this political and economic crisis? And so, many questions were not known, but nothing was certain, the only one who had the decision was Ecuador.

As of 5 pm, the media began to bombard information about the elections. With the passing of the hours the real results were known where he declared that there would be a second round and the candidates who were going to dispute the presidency was the businessman Álvaro Noboa and the Economist Rafael Correa. Now in the beginning of the second round everything was clearer. The people had chosen and was the candidate Rafael Correa; When he came to power he marked a before and after in Ecuadorian politics. Giving start to new proposals that met but also had devastating consequences.

Based on this idea, this paper analyzes the use of emotions to build a message within the advertising spot "Bicycle". Which was done meticulously by the communication team of former president Rafael Correa, in this spot we can appreciate him driving his bike through some iconic places in the country, there is also a shot where he is in the Carondelet Palace and the ante before last shot is a traditional house in the sierra region, where it is accompanied by a couple of indigenous people, in this shot and in others you can see the presidential band making reference to the fact that the power belongs to the people.